Design
Research
Strategy

Hello, I'm Yana, a senior product designer specialising in research, discovery and product strategy. I work across B2B and B2C products, helping teams understand people's needs, choose what to improve and design how it works.

See the work
Selected work2019–2026

Enterprise AI for rail teams

Enterprise AIResearchProduct strategy

EV fleet charging

B2BProduct strategyComplex system

Insulin pump app

UX researchProduct designMedical device

Ideal Flatmate

Coming soon
B2CProduct designShipped mobile app

Expertise

  • Generative research
  • Stakeholder & SME interviews
  • Competitive & landscape analysis
  • Usability testing
  • Accessibility testing
  • Product strategy
  • Information architecture
  • User flows & interaction design
  • Prototyping
  • Design systems
  • AI product discovery
  • Research for AI adoption
  • Rapid AI-assisted prototyping
  • Evaluating product usefulness
  • Figma
  • Dovetail
  • Amplitude
  • Clarity
  • Axure
  • Cursor
  • Miro
  • Maze
  • UserTesting
  • Mixpanel